Terms of Service - servegrace.com

Effective date: June 30, 2026

These Terms of Service (“Terms”) form a binding agreement between you and the entity you represent (“you,” “your,” or “Customer”) and Pure Grace AI, LLC, a California limited liability company doing business as ServeGrace (“ServeGrace,” “we,” “us,” or “our”). They govern your access to and use of the ServeGrace website, platform, applications, AI assistant (“Grace”), and related services (collectively, the “Services”).

PLEASE READ SECTION 18 (DISPUTE RESOLUTION) CAREFULLY. IT REQUIRES DISPUTES TO BE RESOLVED BY BINDING INDIVIDUAL ARBITRATION AND WAIVES YOUR RIGHT TO A JURY TRIAL AND TO PARTICIPATE IN CLASS ACTIONS.

By clicking “I agree,” creating an account, or using the Services, you accept these Terms. If you do not agree, do not use the Services. If you accept on behalf of an organization, you represent that you are authorized to bind it.

1. Eligibility, accounts, and acceptance

You must be at least 18 and able to form a binding contract. You are responsible for your account credentials and for all activity under your account, and you agree to notify us promptly of any unauthorized use. We may refuse, suspend, or close accounts at our discretion, acting reasonably and in good faith. Your acceptance of these Terms is recorded electronically (including the date, time, and IP address of acceptance), and that record is evidence of your agreement.

2. The Services

ServeGrace provides AI-assisted and human customer-support tooling, which may include live chat, a help desk and shared inbox, automation and AI agents, a customer portal, analytics, and optional add-ons. We may add, modify, deprecate, or discontinue features at any time. We will use commercially reasonable efforts to provide the Services but do not guarantee any particular feature, result, or outcome.

2.1 Beta and early-access features

Features designated as beta, preview, early access, or experimental are provided “as is” and “as available,” may be changed or withdrawn at any time, are excluded from any service-level commitment, and carry no warranty of any kind. You use them at your own risk.

3. AI features and outputs

The Services use artificial intelligence, machine learning, and large language models to generate text and other output (“Output”), including through the Grace assistant. You acknowledge and agree that:

Output is generated by automated systems and may be inaccurate, incomplete, outdated, biased, or otherwise inappropriate, and may not reflect current facts or your specific circumstances;

Output does not constitute legal, financial, tax, insurance, medical, or other professional advice, and is not a substitute for professional judgment;
You are solely responsible for reviewing, verifying, and approving Output before relying on it or surfacing it to your end users, and for configuring the Services (including knowledge-base content and guardrails) appropriately;
You will not use the Services, and will not permit end users to use them, for any high-risk purpose where AI error could lead to death, personal injury, or serious physical, environmental, or financial harm; and
To the maximum extent permitted by law, we disclaim all liability arising from your or your end users’ reliance on Output.

Subject to applicable law and our policies, we may use aggregated and de-identified data derived from use of the Services — data that does not identify you, any end user, or any individual — to operate, secure, analyze, and improve the Services and our models. We will not publicly disclose your Customer Data except as permitted in these Terms or our Privacy Policy.

4. Subscriptions, fees, and billing

Paid plans and add-ons are sold on a subscription basis and billed in advance on a recurring (monthly, unless otherwise stated) basis through our payment processor, Stripe, until cancelled in accordance with these Terms.
Add-ons — including AI conversation packs, additional websites, multilingual translation, and SMS/WhatsApp messaging — are billed according to the pricing presented at purchase, which may include per-message, per-number, compliance, and one-time setup fees, and metered usage and overage charges.
Auto-renewal. Your subscription automatically renews for successive periods equal to the then-current term unless you cancel before the renewal date. You authorize us to charge your payment method for all applicable fees, including renewals, until you cancel. You may cancel at any time through your account; cancellation takes effect at the end of the current billing period.
Taxes. Fees are exclusive of taxes. You are responsible for all sales, use, VAT, GST, and similar taxes (other than taxes on our net income).
Non-refundable; late payment. Except where required by law, all fees are non-refundable, including for partial periods and unused capacity. Overdue amounts may accrue interest at 1.5% per month (or the maximum permitted by law) and we may recover reasonable collection costs.
Price changes. We may change pricing with notice; changes apply to subsequent billing periods.

5. Your content and responsibilities

“Customer Data” means content, data, and materials you or your end users submit to or generate through the Services. You retain ownership of Customer Data and grant us a worldwide, non-exclusive license to host, copy, process, transmit, and display it as necessary to provide, secure, and improve the Services and as otherwise permitted in these Terms. You are responsible for Customer Data and for your end users, including the accuracy, quality, and legality of Customer Data and the means by which you acquired it, and for obtaining all consents, permissions, and notices required by law.

6. Data protection and privacy

As between the parties, for personal data contained in Customer Data, you are the controller (or business) and we are the processor (or service provider) acting on your documented instructions. Our processing is described in our Privacy Policy and, where applicable, our Data Processing Addendum (“DPA”), which is incorporated by reference and which you may request or execute for enterprise use. Where the DPA applies, we will Process personal data in accordance with it. You are responsible for the lawful basis for processing, for providing all required notices to and obtaining all required consents from your end users, and for honoring their rights. We will maintain commercially reasonable administrative, technical, and organizational safeguards designed to protect Customer Data, but we do not guarantee that the Services will be secure against every threat.

7. Messaging (SMS, WhatsApp, and similar)

If you use messaging features, you are the “sender” and are solely responsible for compliance with all applicable laws and rules, including the Telephone Consumer Protection Act (TCPA), CAN-SPAM, state messaging and telemarketing laws, the CTIA Messaging Principles, carrier requirements, 10DLC registration, and WhatsApp/Meta policies. You represent that you have obtained and will maintain documented, legally sufficient consent for every recipient, will honor opt-out and quiet-hours requirements, and will send only content permitted by the applicable channel. We do not guarantee message deliverability, timing, or that messages will not be filtered or blocked by carriers or providers. You will indemnify us for messaging claims as described in Section 14, and that indemnity is not subject to the limitation in Section 15.

8. Acceptable use

You agree not to, and not to permit any end user to: (a) violate any law or third-party right, or infringe intellectual property; (b) send unlawful, deceptive, harassing, or unsolicited messages; (c) upload malware or interfere with or disrupt the Services; (d) attempt to gain unauthorized access to the Services or related systems; (e) reverse engineer, scrape, or copy the Services except as permitted by law; (f) use the Services to build a competing product or to train a competing AI model; (g) exceed plan limits or circumvent usage metering; or (h) use the Services for high-risk or life-safety purposes. We may enforce this section through suspension or termination.

9. Third-party services

The Services integrate with third parties (such as Stripe, Anthropic, Twilio, Meta/WhatsApp, and WooCommerce). Your use of those services is governed by their terms, and we are not responsible for third-party services, their availability, or their acts or omissions.

10. Intellectual property; feedback

ServeGrace and its licensors own the Services and all related software, models, content, and intellectual property. Except for the limited right to use the Services under these Terms, no rights are granted to you. If you provide suggestions, feedback, or ideas about the Services, you grant us a perpetual, irrevocable, worldwide, royalty-free license to use them for any purpose without obligation to you.

11. Suspension

We may, acting reasonably and in good faith, suspend or restrict your access to all or part of the Services, immediately and without liability, if: (a) you fail to pay when due; (b) we reasonably suspect a breach of these Terms or unlawful, fraudulent, or abusive activity; (c) suspension is needed to protect the security, integrity, or availability of the Services or others; or (d) required by law or a third-party provider. We will use reasonable efforts to give notice where practicable.

12. Term and termination

These Terms apply while you use the Services. You may cancel at any time as described in Section 4. We may terminate or suspend these Terms or your access for breach, non-payment, or as needed to protect the Services or comply with law. On termination: (a) your right to use the Services ends; (b) accrued fees remain payable; (c) you may export Customer Data for 30 days, after which we may delete it in the ordinary course (subject to legal retention and backup cycles); and (d) Sections that by their nature should survive (including 3, 5–11 and 13–20) survive.

13. Warranties and disclaimers

THE SERVICES AND ALL OUTPUT ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL IMPLIED WARRANTIES, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT, AND ANY WARRANTY THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR THAT OUTPUT WILL BE ACCURATE OR RELIABLE. NO ADVICE OR INFORMATION OBTAINED FROM US CREATES ANY WARRANTY NOT EXPRESSLY STATED HERE.

14. Indemnification

You will defend, indemnify, and hold harmless ServeGrace and its members, officers, employees, and agents from and against any third-party claims, and all resulting losses, damages, liabilities, costs, and reasonable attorneys’ fees, arising out of or related to: (a) your Customer Data; (b) your or your end users’ use of the Services; (c) your messaging activity and any TCPA or related claim; (d) your violation of these Terms or applicable law; or (e) your infringement or misappropriation of any third-party right. We will notify you of the claim, allow you to control the defense (subject to our right to participate with our own counsel), and reasonably cooperate; you may not settle a claim in a way that imposes obligations on us without our consent.

15. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, GOODWILL, OR DATA, ARISING OUT OF OR RELATED TO THE SERVICES, EVEN IF ADVISED OF THE POSSIBILITY.

OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES, FOR ALL CLAIMS AND UNDER ANY THEORY (CONTRACT, TORT, STATUTE, OR OTHERWISE), WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID US FOR THE SERVICES IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS ($100).

The exclusions and limits in this Section do not limit your payment obligations or your indemnification obligations in Section 14, and apply even if a remedy fails of its essential purpose. The parties agree these allocations of risk are an essential basis of the bargain. Some jurisdictions do not allow certain limitations, so some may not apply to you.

16. Service availability

Unless a separate written service-level agreement applies to your subscription, the Services are provided without any uptime or availability commitment, and we will have no liability for downtime, maintenance, or degraded performance. Where a written SLA applies, the service credits described in it are your sole and exclusive remedy for availability failures.

17. Export, sanctions, and compliance

You represent that you and your end users are not subject to applicable sanctions or located in an embargoed region, and you will comply with all applicable export-control, sanctions, and anti-corruption laws in using the Services.

18. Dispute resolution; arbitration; class-action waiver

Please read this section carefully. It affects your legal rights.

18.1 Informal resolution

Before filing a claim, the parties will try in good faith to resolve it informally by written notice for at least 30 days.

18.2 Binding arbitration

Except for the carve-outs below, any dispute arising out of or relating to these Terms or the Services will be resolved by final and binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules (or, if AAA is unavailable, by JAMS under its Comprehensive Arbitration Rules), before a single arbitrator, seated in California, and conducted in English. Judgment on the award may be entered in any court of competent jurisdiction. The Federal Arbitration Act governs the interpretation and enforcement of this section.

18.3 Class-action and jury-trial waiver

TO THE MAXIMUM EXTENT PERMITTED BY LAW, DISPUTES WILL BE ARBITRATED ONLY ON AN INDIVIDUAL BASIS. YOU AND SERVEGRACE WAIVE ANY RIGHT TO A JURY TRIAL AND ANY RIGHT TO BRING OR PARTICIPATE IN A CLASS, COLLECTIVE, OR REPRESENTATIVE ACTION. THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON’S CLAIMS.

18.4 Carve-outs and opt-out

Either party may bring an individual claim in small-claims court or seek injunctive or equitable relief in court to protect its intellectual property or confidential information. You may opt out of this arbitration agreement by emailing legal@servegrace.com within 30 days of first accepting these Terms; opting out does not affect the other provisions.

18.5 Governing law and venue

These Terms are governed by the laws of the State of California, without regard to conflict-of-laws rules. Subject to the arbitration provisions, the state and federal courts located in California have exclusive jurisdiction, and you consent to venue there.

18.6 Limitation period

To the extent permitted by law, any claim must be brought within one (1) year after it accrues, or it is permanently barred.

19. Changes to the Services and these Terms

We may update these Terms; material changes will be posted with a revised effective date and, where appropriate, additional notice. Your continued use after changes take effect constitutes acceptance. If you do not agree, stop using the Services.

20. General

Force majeure. Neither party is liable for delays or failures caused by events beyond its reasonable control (including outages, attacks, acts of God, labor issues, or third-party provider failures); payment obligations are not excused.
Assignment. You may not assign these Terms without our consent; we may assign them, including in connection with a merger, acquisition, or sale of assets. These Terms bind permitted successors and assigns.
Independent contractors. The parties are independent contractors; nothing creates a partnership, agency, or employment relationship.
No third-party beneficiaries. These Terms create no rights for any third party.
Notices. We may give notice by email, through the Services, or by posting. You consent to electronic communications and records.
Publicity. We may identify you as a customer and use your name and logo in customer lists and marketing, subject to your reasonable branding guidelines; you may opt out by written notice.
Severability; waiver. If any provision is unenforceable, the rest remains in effect; a failure to enforce is not a waiver.
Entire agreement; precedence. These Terms (with any policies and order forms they reference) are the entire agreement and supersede prior understandings. If there is a conflict, a signed order form or master agreement controls over these Terms, which control over other referenced policies, unless stated otherwise.

21. Contact

Pure Grace AI, LLC — support@servegrace.com (general) · legal@servegrace.com (legal notices).