Customer Support Software Pricing That Scales With You
Flat-seat pricing with no per-agent tax. Start free, upgrade when you are ready, and add the AI features your team needs as you grow.
Plans for teams of every size
Free
$0 /mo
For small teams getting started.
- 1 seat
- 500 human conversations/mo
- No AI conversations included
- 1 website
- Shared inbox & email
Starter
$29 /mo
Flat 3 seats — no per-agent fees.
- 3 seats included — no per-agent fees
- 5,000 human conversations/mo
- 50 AI conversations included
- 1 website
- AI reply suggestions, CSAT & SLAs
Growth
$79 /mo
AI superpowers for scaling teams.
- 10 seats, +$15/seat after
- 25,000 human conversations/mo
- 150 AI conversations included
- 3 websites — distinct branding & KB
- AI coaching, proactive engagement
Scale
$199 /mo
For multi-site teams scaling AI.
- 15 seats, +$15/seat after
- 75,000 human conversations/mo
- 400 AI conversations included
- 10 websites — persona, routing & analytics
- Everything in Growth, plus advanced multi-site
Enterprise
Custom
For high-volume & regulated teams.
- Unlimited seats & volume
- Negotiated AI conversations
- Unlimited websites — white-label & reseller
- Custom roles & priority support
SMS & WhatsApp texting is an Enterprise-only add-on ($6/number/mo + $0.05/message, plus a $30/mo messaging-compliance fee and a one-time $50 setup fee). Multilingual translation is available as an add-on on paid plans.
AI Conversations add-on
A renewable monthly quota on top of any paid plan. Buy more AI conversations as you grow — pack size is capped by your tier, so the heaviest AI users upgrade into a better rate.
| Pack (conv/mo) | Price | Eff. $/conv |
|---|---|---|
| 50 | $39 | $0.78 |
| 100 | $69 | $0.69 |
| 150 | $99 | $0.66 |
| 200 | $129 | $0.65 |
| 300 | $179 | $0.60 |
| 500 | $269 | $0.54 |
| 750 | $379 | $0.51 |
| 1,000 | $479 | $0.48 |
| 1,000+ | Custom | Enterprise |
Overage beyond your included + add-on quota is billed at $0.80 per conversation. Add-on quota resets monthly on your purchase date, and AI usage is pooled across all of your websites.
What counts as one AI conversation
- One unit = the first time Grace (the AI) replies in a new conversation or ticket thread.
- A thread closes after 15 minutes of inactivity; a later message starts a new thread and counts again.
- Nothing is charged if the AI hands straight off to a human — no AI answer, no charge.
- Included allotment and paid add-on quota count the same way; add-on quota resets monthly.
Compare what is included
| Feature | Free | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|---|
| Seats included | 1 | 3 | 10 (+$15/seat) | 15 (+$15/seat) | Unlimited |
| Monthly human conversations | 500 | 5,000 | 25,000 | 75,000 | Unlimited |
| Included AI conversations / month | 0 | 50 | 150 | 400 | Negotiated |
| Max total AI (incl. add-on) | 0 | 150 | 400 | 1,400 | ∞ |
| AI agents (Grace) | — | 1 | 3 | 10 | Unlimited |
| Websites | 1 | 1 | 3 | 10 | Unlimited |
| Knowledge base articles | — | 5 | 25 | 50 | Unlimited |
| Automation flows | 1 | 5 | Unlimited | Unlimited | Unlimited |
| Additional channels | — | — | 3 | 5 | Unlimited |
| Max file size | — | 25 MB | 500 MB | 500 MB | 500 MB |
| Per-site branding & KB | — | — | ✓ | ✓ | ✓ |
| AI reply suggestions | — | ✓ | ✓ | ✓ | ✓ |
| Smart routing & assignment | — | ✓ | ✓ | ✓ | ✓ |
| Ticket deflection | — | ✓ | ✓ | ✓ | ✓ |
| Customer portal | — | ✓ | ✓ | ✓ | ✓ |
| Team chat | — | ✓ | ✓ | ✓ | ✓ |
| CRM summaries | — | ✓ | ✓ | ✓ | ✓ |
| In-chat payments | — | ✓ | ✓ | ✓ | ✓ |
| Conversation merge | — | ✓ | ✓ | ✓ | ✓ |
| Remove branding | — | ✓ | ✓ | ✓ | ✓ |
| Multilingual translation (add-on) | — | ✓ | ✓ | ✓ | ✓ |
| AI coaching & quality scoring | — | — | ✓ | ✓ | ✓ |
| Proactive engagement | — | — | ✓ | ✓ | ✓ |
| Sentiment escalation alerts | — | — | ✓ | ✓ | ✓ |
| Chat-to-ticket auto-escalation | — | — | ✓ | ✓ | ✓ |
| Benchmark reports | — | — | ✓ | ✓ | ✓ |
| Accessibility audit | — | — | ✓ | ✓ | ✓ |
| SLA escalation trees | — | — | ✓ | ✓ | ✓ |
| Revenue attribution | — | — | ✓ | ✓ | ✓ |
| Lead capture | — | — | ✓ | ✓ | ✓ |
| Industry intelligence | — | — | ✓ | ✓ | ✓ |
| Customer health scoring | — | — | ✓ | ✓ | ✓ |
| Customer segments | — | — | ✓ | ✓ | ✓ |
| NPS surveys | — | — | ✓ | ✓ | ✓ |
| Marketplace | — | — | ✓ | ✓ | ✓ |
| SMS & WhatsApp (add-on) | — | — | — | — | ✓ |
| White label & custom roles | — | — | — | — | ✓ |
| Reseller dashboard | — | — | — | — | ✓ |
Pricing questions, answered
Do you charge per agent?
No. Free and Starter include a flat block of seats. Growth includes 10 seats and only adds $15/seat beyond that — far below typical per-seat help desk pricing.
Is there a free trial?
You can start on the Free plan with up to 1 seat and no credit card, then upgrade whenever you are ready.
How does ServeGrace compare to other tools?
See how we stack up as an alternative to Zendesk, Intercom, Freshdesk, and Gorgias.
Do I pay per website?
No — run ServeGrace on multiple websites under one account. Distinct per-site branding and knowledge base unlock on Growth and above; Free and Starter share one identity across sites. Need more sites than your plan includes? Add them for $20/site per month.
Is AI included in my plan?
Each paid plan includes a monthly allotment of AI conversations — 50 on Starter, 150 on Growth, 400 on Scale. Add more anytime with an AI Conversation add-on pack, or upgrade your plan when that works out cheaper. Conversations beyond your quota are billed at $0.80 each.
Start free today
No credit card, no per-seat surprises. Bring your team and let Grace start resolving tickets.